We hosted a webinar with two leading experts on restaurant social media. They boiled success down to 10 essential tips. Restaurants know social media is valuable, but many struggle to unlock its value. When they ask for advice — especially on the internet — they’re met with conflicting information that is hard to implement.
To solve that, we spoke with two leading experts in restaurant social media marketing: Rachel Karten, the former associate social director at Bon Apetit, and Erika Nagy, the senior digital marketing manager at BentoBox. Together, they provide a concise, well-rounded overview of how restaurants can maximize social media with 10 Keys to Success.
Watch the webinar below or keep scrolling for a summary of takeaways.
Key #1: Choose One Platform to Invest In
You can’t be everyone at once — especially if you have limited time and resources. Most restaurant marketers fall into that category, and they need to prioritize accordingly.
It’s true that each social platform has its own audience, tone and culture, but don’t stress about perfectly tailoring every post to every channel. Instead, choose one platform to invest in, learn which type of content works best there and develop content specifically for that userbase.
Key #2: Establish a Clear Voice & Tone
It may sound like this is accepting less impact, but the opposite is typically true. You get more impact being great on one platform than being mediocre on several. You can still post that content on other platforms if you have them, and sometimes you’ll find efficiencies such as designing content for TikTok then posting it on Instagram, where Reels — Instagram’s version of vertical TikTok videos — get good organic reach. But you don’t need a separate TikTok strategy and Reels strategy to accomplish that. Design with TikTok in mind and consider anything you get from Reels an added bonus.
Conclusion
Key events & partnerships, where leveraging a co-branded experience can enhance your reputation